Even the most formidable of all entertainment conglomerates, the Disney Corporation, entered the Broadway arena it had previously scorned. So the company with the "biggest marquee name, the deepest pockets and, in truth, the most skill" in the entertainment industry now saw fit to extend the franchise to include- along with movies, videos, theme parks, ice shows, T-shirts, and lunch boxes- an outpost of the Magic Kingdom on the Great White Way. In 1994 it formed Walt Disney Theatrical Productions.
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